Once you’ve implemented the correct structured data and are ensuring that Google can find, crawl and index your job postings effectively it’s now time to track just how much of an impact Google for Jobs is having in regards to amount and quality of traffic it is sending to your website.
Just like any job postings you create around the web, you should be monitoring just how many people are viewing each job post, as well as the number of job applications the post is actually driving.
Fortunately, there a number of ways that you can track the performance of your job postings within Google for Jobs, the two most effective are via Google Search Console and Google Analytics. If you don’t have both of these free tools connected to your website then we advise you do so at the earliest opportunity. Not only are they a great way to track the impact of Google for Jobs but they will also highlight opportunities in other areas of your website as well.
Monitoring Google for Jobs Postings with Google Search Console
Once you have Google Search Console setup you will notice that the dashboard offers you a number of options to explore, including performance and coverage issues. To view data related to Google for Jobs head to Job Postings in the left-hand sidebar and this will bring up the data exclusively related to your job posts being shown in Google’s job feature.
This dashboard will allow you to view exactly how many job postings you have live that are currently being shown in Google for Jobs and any errors associated with these postings.
To view how much traffic is arriving at your site via these job postings head to Performance > ‘+ New’ > ‘Search appearance…’ > Filter by: Job listing
As well as showing you data on the number of visitors arriving at your site via Google for Jobs you will also be shown the queries used by someone performing the search on Google, their country of origin and even the device they used, usually desktop vs smartphone.
Measuring Job-Related Traffic in Google Analytics
If you’re looking for a more conclusive data for the number of job seekers arriving at your site from Google then you can combine the above Search Console data with that from Google Analytics.
To navigate to this data head to the following in the left-hand sidebar: Acquisition > All Traffic > Source/Medium > look for google_jobs_apply.
So there you have two effective ways to measure and monitor organic traffic arriving to your website via Google for Jobs. You may notice some discrepancies between the two data sources referenced, this is normal and is related to the different ways Google samples data differently for each tool. Even with these differences you still get a good idea of the number and kind of applicants you’re attracting via Google’s job function.